The search is over and the best DSP on the planet has been found.
Taking into account global resource, data centre locations, commercials, minimum spends, targeting options, QPS, UI, reporting, sources plugged in, the below table has been compiled:
MediaMath have a good combination of most key elements such as internal expertise for advance setups, they tap into all sources as a priority so they have the most reach available out of all DSPs and have an advanced algorithm that does what it says on the tin. They are also flexible on the commercials allowing you to build your volume up overtime with little risk. This strategy also gives you an idea of the kind of client service they provide which is at an exceptional level.
DoubleClick Bid Manager have certainly improved since moving onto the Google stack tapping into more sources than ever. They still cannot tap into FBX though and are locked out from certain publishers due to being under the ‘Google’ umbrella. As you’d expect, they do have the most superior QPS which is certainly an advantage when it comes to display CRM.
Turn were very slow getting a data centre in Europe and they have a long way to go but they are still a very respectable DSP.
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